Inbound links are very important. Search Engines see the
admiration of others to your site and put you on a higher position. There are
several kinds of links available (and, as number of them growing, the quality
may go down a bit).
Each link to your site bring you some value. Even the links
with “nofollow” attributes bring some value. Links, exchange with other pages –
also bring some value.May be not the
full value, but some, at least. Don’t believe me? Well, how about Press
Releases? Many of them have “nofollow” attribute, and still brings top value in
inbound linkage.
If divided by 2 categories only, then the best value in
inbound links you will receive from:
- Press Release Distribution
- News mark up
- e-Books, White Papers, etc.
- Social networks and forums discussions
- Blogging (no more than 3 links per permalink post referring
to your site)
- Cross-linking the pages of your site
- Edu links
2nd category (partial value credit) of strong link building
techniques would include usage of them through:
- Social Media Network Profiles
- Bookmarking sites
- Presentations and Video networking sites
- Relevant Link exchange
- Paid inclusions (an alternative to PPC)
- Directories Listings/Search Engines Submissions
To buy or not to buy one-way links? That is the question. My
expertise shows that if you do not buy links from “farms”; if you use at least
3-5 different title/ description/ keywords/ direct link and relevantcategories, you are OK in buying links.*News & EDU sites are always relevant.
Just make sure, you do not focus on high ranking sites only –
you should buy a mix of different ranking site links. You should not add up
more than 600 links per month, and this should be spread out, as well.
Overnight added hundreds of links raise all flags. If your domain is brand new
– wait for 3 month before starting any link acquiring campaigns
Also check the site from which you are buying. If they went
to Google Filter at least once – forget them. There are many others who did
not.
