Keywords is an important part of SEO. Many say, it's on a backstage now, but this is not correct. It still plays a significant role in overall organic on-site optimization. So, don't be fooled, work smart on your keywords. There are always tools to check at least some of the importance of your keywords -through HubSpot, Compete, and other sites that allow free SEO trials or free SEO tools
10 Common Mistakes:
1. Not checking overall monthly volume search for a keyword across the major Search Engines, such as Google, MSN, Yahoo
2. Checking overall monthly volume search for a keyword, but not checking your site position for this keyword among other competitors (and adjust – If you are on more than page 10 of search results for a keyword, don’t bother to work on it right now – wait till your overall rating raise))
3. Not correlating your keywords with the contents on the page (the only keywords you want to use are those taken directly from the page content)
4. Repeating keywords from one page to another (Each web page on your site should have a unique set of keywords)
5. Using more than 7 keywords per page
6. Spamming – repeating the same keyword or a part of the key phrase several times in one keyword setting
7. Not changing the order of the keywords to maximize the opportunity to reveal your site at different searches
8. Not listing keywords at all
9. Repeating meta description in the space for Keywords
10. Repeating your company name in the space for keywords (unless it’s too common and you need to emphasize it)
@ 2009 Copyrighted Sasha Grebenyuk
