LinkedIn is a very good start for your B2B promotions. Many options are free. You are not limited in keyword and description usage. But there is some degree of sensitivity applied to this kind of advertising.
You should never push your readers. Nobody liked to be pushed. “Register Now” is not a good wording. Rather, your entries should consist of a concern, uncertainty, questions to the readers and invitations to brainstorm with you the best possible solutions. By sharing your concerns with general public and invited it to participate in discussion, you make your readers special.
Do not repeat the same post from one group to another. Many of your readers has subscribed to different similar groups, so they might see your post in each of them, and don’t feel special anymore, and might even become angry with you. Try to alternate your question in different groups, so it doesn’t look like a simple advertising.
You may advertise your Business to Business site or project by several ways at LinkedIn:
1.Post news about your company
2.Post news to the groups you registered in
3.Open a discussion in your registered group
4.Ask a question in public “Answers” section of LinkedIn
5.Put the event or announcement into calendar/event section
6.Forward your question or news to your network – just don’t overdo it – no more than monthly
7.Paid advertising – Pay-per-clicks, etc.
An example of poor advertising would be the following:
We are building community of buyers and supply chain management professionals in which buyers can help each other...
...with businessexample.com, exchange opinions on the recent event, find suppliers and submit supplier evaluations. The focus is on small to midsize companies in the developed countries vs suppliers from developing all over the world. We are looking for proactive users to participate in our beta program that is coming soon. Come register with us at http://www.businessexamples.com to become an early adopter and impact the way this site will develop.
The following is an adapted post that is a good example of advertising:
Do you believe there is a gap between Purchasers and the Suppliers, especially, if they are far away from each other?
We are building community of buyers and supply chain management professionals in which buyers can help each other. Do you think such community may become successful? What pros and cons of such a community do you see? What will be a key factor of this site to make the Supply Chain Folks trust in its value and ready to contribute?
Would you be interested to register and learn more about this community? http://www.businessexamples.com
See the difference? In first case, you have no other option, than to answer “Yes” or “No”, no other action, than to register or skip registration. In second example, nobody is pushing you to register? In fact, nobody mentions the registration until the last sentence. Last example is full of questions, answers for which are really seem to be important and well-appreciated.
So, please, do some homework. Nobody will tollerate just an advertisement, but will always be eager to help, if you ask properly.
