If your company has a solid marketing budget and an army of marketers ready to spend it as effectively, as possible, skip this article. This article makes a good value for those who are limited in marketing spending and trying to do everything from nothing. Please, note, I'm skipping the part you may do completely on your own (or on a different budget), such as SEO or website redesign.
For a Free Sample Marketing Plan with $50-$100 monthly budget, please, read Free Sample Marketing Plan Article
1.Think “online” instead of traditional marketing
2.For Pay-Per-Click Solutions: use Miva or StumbleUpon, instead of Google Ad Words
3.Instead of taking the advantage of Text Link Brokers or other high-end marketing agencies who work with $10K+ budgets, you may consider pre-paid packages, provided by safe online dealers, such as DirectoryVault for bookmarking, blog submissions, se submissions, directories submissions; and/or ExactSeek for fixed priced text links on the 2nd tier SEs
4.Instead of hiring professionals and high-end freelance writers, you should use college students, or $2 per 100 words writers (found on ezarticles, blog reviews and other similar in nature sites), or even better - do it yourself. Also an article distribution can be lowered in 3-4 times when using bulk pre-paid services
5.Instead of creating high-cost flash animations and logos for your advertising, use ipromote for visual ppc and bannerhero for visual assets you may store and re-use at your premises
6.Instead of Direct Marketing Advertising (ad placed in Email Blasts) with technology monsters, such as emarketer, for example, deal with smaller informative sites/banks of information and ask for a better pricing everytime you deal with anybody
7.Instead of making PRs through known PR distributers, such as BusinessWire, for example, use smaller companies, such as PRWeb
8.Instead of using Revisitors or similar to add an artificial traffic, use Phoenixemail or Ershy or Hitscheap. Hint – use different all the times, to make it look more natural and don’t use too much – 1000-5000 per month is more than enough for a small business.
9.Instead of using Hubspot or similar to track and analyze your site’s visitors, use Google Analytics and ClickTale
10.Instead of finding services for everything, think can you do yourself? Social Media, writing, blogging.. you’ve got the idea
You can do a lot with your budget... Why not?
The problem is that when you come so low in budget, you need an in-house guru who will take care of all cheap options and make sure you'll not screw up balancing them and your goals won't be buried under the idea of making things cheap
And, if you really interested, Read a sample year-long marketing plan reflecting $50-$100 marketing budget per month.
Good Luck,
Sasha