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Thursday, November 12. 2009How to Measure the Success of Your SEO
Well, your site needs a constant growth in all indexes, such as Alexa, Google, Compete, etc. If the analytical tool you are using shows you constant improvements and increases in:
a) # of visitors b) # of returning vs. # of new visitors c) Time spent on site per visitor d) Number of pages per visitor e) Low Bounced Back Rate f) More visitors come from Organic Search, rather paid search, referrals, or direct traffic g) More visitors made a transaction (e.g., registration/download/purchase/contact) h)Interest indicated for advertising/partnership with your site i) more keywords become easy for you to use for organic search results, and your placement become better on a certain number of keywords from one month to another. j) more one-way relatively close back links created to your site (order doesn't matter - just what was on top of my head Then, you are good. If the indexes and/or your tool shows growth, than, you are doing fine and you may look then on how to speed up the process of growth (an SEO guru might help you with that  Trackbacks
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