Hi Michael, http://e-e-t.nl/
That’s a nice site. Well done in terms of visually pleasing Google in particular. You took an advantage of cross linkage, which not many sites offer. However, for a travel site, you do not use enough images to attract people on the first hand. Even if you use icon-like images in front of each menu destination (like here, if you pull down any category) http://www.bostonjewelrymall.com it’ll bring some taste of your site. I don’t understand the language, I can only guess, but I would definitely add travel images, or create a photo gallery. I would also add more ways of communications. You have listed 2 contact us forms, which is good, but confusing. I would add some kind of instant internet messaging, such as skype.(http://www.skype.com). I would remove one form and the icon with phone. You can ask for phone number in your other contact us application. I would assume that travel company would only win listing a phone number right on site. And did you know that there are many services that forward calls to any phone number? This one I guess, s/b good for a travel company: http://www.tollfreeforwarding.com
I would also add a calendar to your contact us form, so people can tell you which dates would work for them for their travel. I would also create the onsite possibility of translating this site to some other language, unless you specifically work with the auditory, who speaks this particular language.
Also, I see just little description about each country, but not specific pre-packaged trips, or the ability to add optional trips to the whole package. For individual travel that you offer, I think it’s a must. What sounds strange, that I can clearly see some English lines among your content, but I cannot understand as why you are mixing the stuff. If only for SEO purposes, it’ll actually harm more than create a value. Actually I just found a pre-packaged tour: http://e-e-t.nl/land/voetsporen-van-paulus, but it’s not very attractive without pictures and bullets to summarize the main content. And I don’t remember the path – meaning, those pages are hidden, where they should be right before your eyes. Actually, I even find the path. Why don’t you put your hot trips (Voorbeeldreizen) on the top and add some thumbnails to them?
Pricing is also an important point for travel site. I did not see any prices listed on your site.
I would also add some weather and currency exchange widgets that you can “steal” from the internet
Also, for a travel company, referrals are crusual – I haven’t seen any on your site.
Make it more interactive, so people would be interested to stay longer or to comeback to your site. Travel blogs are very popular, why would not you add one? Also, start working with forums, Q&As, social networks – that’s where people get convinced to use this vendor or another.
I also don’t understand why do you have a redirect from www.easteuropeantravels.nl to your http://e-e-t.nl/ site. Not to mention that the idea of redirecting is not very SEO-friendly, but also, the first domain would be considered much better optimized to start with, because it contained some searchable keywords.
The content on your site… is it only me, or is it really stretched, instead of default to left align?
Take a look at your metadata. It repeat itself, and the title and description sometimes too long to make it efficient.
Your Alexa rank is to high. I think, you don’t have many visitors to your site yet. If you were to work on this part, please understand, that there should be a healthy balance of visitors who comes from different domains to your site.
I guess that’s it. I am sure I could add more valuable recommendations if I understood your language.
Thanks,
Sasha
