Online Marketing

Believe it or not, 10-15 dollars per lead is not that bad. I am constantly working with clients who don't have even such marketing budget per month. Since one of my client is looking for about the same leads, as you are (C-level, decision-makers, IT and Finance management, etc.), I can share with you some techniques I use.

1) Linkedin is a very powerful place to start with. Grow your own network carefully, but explore the available groups in full power. Do you know that you may write directly to 70% of the users who share with you a group or a 2nd and 3rd tier connection? This function has been working great for me.  Even Linkedin PPC works fine, allowing you to spend only 5 cents per click

2) Similar to Linkedin, you may use Xing, Ning, eCademy, and so on

3) Facebook – I am not found of this one, but I know it helps a lot to certain businesses, so why don’t you try this, as well.

4) Twitter is becoming more and more powerful in terms of b2b marketing.  Users are friendly and if you ask your follower to retweet your link (giving the fact it falls into the area of their interests) they would certainly do so. Besides, there are many options to ask others to retweet your links starting from only 4 cents per retweet (www.betweeted.com)

5) StumbleUpon could be a good one – not exactly in terms of finding a new lead, but in terms of bringing your site on a better place in the eyes of google. Each PPC with Stumpleupon.com costs only 5 cents

6) Ipromote.com – to my surprise, does a very good PPC job. I initially started to use it as a cheap way to get legitimate cheap-cheap clicks to my client’s site, and it turns to be a good lead provider. I guess it’s 10 cents per click, but it’s possible that the PPC price changes based on subject popularity

7) I absolutely did not like to use Miva, although, you may try it – it also starts from only 8 cents per click.

Also, if you would want to do more PPC through Social Media, I would suggest you to sign up with each social network separately, instead of using such platforms, as 7Search, for example. It works better this way, although, more time-consuming.

9) Direct Marketing.  If you see a site that might look helpful – do not hesitate to name your price. I’m getting advertising through newsletters which up-front costs is around 2,500K, and I am paying 10-15 times less per each mailing.  Lots of those sites are “playing Solo” and not as magnificent, as they look like, but still bring you good leads, and have over 10K subscribers in the area of your needs

10) Instead of using the expensive Hoovers or Spoke, try using Jigjaw or Melissa to find some prospects free of charge.  Oceanus is good and well up-to-date, but I am not sure, it’s completely free.

11) Actually, do not underestimate the power of Google AdWords. It’s very possible to keep the minimum bid low (around 28 cents to a dollar) and still bring a significant outcome.

12) Banners and Text links placed on other sites – could be a nice solution, as well. Especially, if that other site is a well-visited blog of similar nature.

13) Also you may find b2b bloggers who would do some magic relatively cheap. For example, Hanson would feature you several times in his blog, create and distribute a podcast about your company, and add your banner to his blog for only 250 bucks. And, he is not along. But be very careful if you have in mind asking for blogging reviews from pay-per-blog or submitreviews.com platforms. This can be tricky, not to mention that the announcement of your brand will show up in the questionable source.  I am not trying to prevent you from doing so, just when you do, make sure you know what you are trying to accomplish.

14) Is your marketing budget counted on monthly or on quarterly/yearly basis? On monthly budget, you are limited to a specific amount each month, but if you can plan with quarterly budget, for example, may be some collateral placements would work for you and still cost under 10 dollars per lead.

15) And also, overall brand awareness, good SEO optimization, link building techniques, Press Releases, articles, easy site navigation, creating landing pages leading to registration pages, and site interactivity – all of this eventually bring you quality b2b leads. 

Good Luck!

Sasha
http://www.seo-networking-web.com

This post won't tell you about the best templates you may use for your email campaigns. It's purelly for understanding the technical requirements of your Emails.

Press Releases are great for Online Marketing endeavors. Once Press Release is out, it creates back links to your site in every place it has been distributed. Later on, other sites, will redistribute the same press release and i'll double and tripple the number of back links! And, as we know, back links, especially relevant one-way back links are very important for any web site. However, you should be smart about Press Releases distribution, or it won't work the full power.

If your company has a solid marketing budget and an army of marketers ready to spend it as effectively, as possible, skip this article. This article makes a good value for those who are limited in marketing spending and trying to do everything from nothing. Please, note, I'm skipping the part you may do completely on your own (or on a different budget), such as SEO or website redesign.

What if you don't have enough budget to engage a solid marketing agency? What if your budget is so small that you have to do most of it yourself and still have some life? What if you are limited to $50-$100 monthly budget, but have ambitious yearly goals?

Everything is doable. Bellow is the sample online marketing plan for your budget. Even if you follow it word to word, I still think you need a good Sheppard to take care and follow up with this plan. Also, it's a sample plan, and each project has different goals, different base, and different accomplishments. If your budget is $300 or bellow, monthly, I can make you an up-to-date, nailed to YOUR business yearly marketing plan for only $500.00. You'll save thousands on it, this I can promise you. Without a strategy, no business will succeed.