Press Releases are great for Online Marketing endeavors. Once Press Release is out, it creates back links to your site in every place it has been distributed. Later on, other sites, will redistribute the same press release and i'll double and tripple the number of back links! And, as we know, back links, especially relevant one-way back links are very important for any web site. However, you should be smart about Press Releases distribution, or it won't work the full power.
How does one come to know when Google changes its algorithm? Also I am wondering why does a change in algorithm result into the above mentioned problem?
What is SEO? This term has been in the air for awhile. However, do you really know what it translates to, besides the obvious 'Search Engine Optimization?'