Easy-to-Digest Online Marketing

Hi Michael, http://e-e-t.nl/

That’s a nice site. Well done in terms of visually pleasing Google in particular. You took an advantage of cross linkage, which not many sites offer. However, for a travel site, you do not use enough images to attract people on the first hand. Even if you use icon-like images in front of each menu destination (like here, if you pull down any category) http://www.bostonjewelrymall.com it’ll bring some taste of your site. I don’t understand the language, I can only guess, but I would definitely add travel images, or create a photo gallery. I would also add more ways of communications. You have listed 2 contact us forms, which is good, but confusing. I would add some kind of instant internet messaging, such as skype.(http://www.skype.com). I would remove one form and the icon with phone. You can ask for phone number in your other contact us application. I would assume that travel company would only win listing a phone number right on site. And did you know that there are many services that forward calls to any phone number? This one I guess, s/b good for a travel company: http://www.tollfreeforwarding.com

I would also add a calendar to your contact us form, so people can tell you which dates would work for them for their travel. I would also create the onsite possibility of translating this site to some other language, unless you specifically work with the auditory, who speaks this particular language.

Also, I see just little description about each country, but not specific pre-packaged trips, or the ability to add optional trips to the whole package. For individual travel that you offer, I think it’s a must. What sounds strange, that I can clearly see some English lines among your content, but I cannot understand as why you are mixing the stuff. If only for SEO purposes, it’ll actually harm more than create a value. Actually I just found a pre-packaged tour: http://e-e-t.nl/land/voetsporen-van-paulus, but it’s not very attractive without pictures and bullets to summarize the main content. And I don’t remember the path – meaning, those pages are hidden, where they should be right before your eyes. Actually, I even find the path. Why don’t you put your hot trips (Voorbeeldreizen) on the top and add some thumbnails to them?

Pricing is also an important point for travel site. I did not see any prices listed on your site.

I would also add some weather and currency exchange widgets that you can “steal” from the internet

Also, for a travel company, referrals are crusual – I haven’t seen any on your site.

Make it more interactive, so people would be interested to stay longer or to comeback to your site. Travel blogs are very popular, why would not you add one? Also, start working with forums, Q&As, social networks – that’s where people get convinced to use this vendor or another.

I also don’t understand why do you have a redirect from www.easteuropeantravels.nl to your http://e-e-t.nl/ site. Not to mention that the idea of redirecting is not very SEO-friendly, but also, the first domain would be considered much better optimized to start with, because it contained some searchable keywords.

The content on your site… is it only me, or is it really stretched, instead of default to left align?


Take a look at your metadata. It repeat itself, and the title and description sometimes too long to make it efficient.

Your Alexa rank is to high. I think, you don’t have many visitors to your site yet. If you were to work on this part, please understand, that there should be a healthy balance of visitors who comes from different domains to your site.

I guess that’s it. I am sure I could add more valuable recommendations if I understood your language.

Thanks,

Sasha

Roshan,

 

What should you do with your site? Everything. Starting from the design of your site. If you visually divide your page into 5 parts from top to down, the second from top will be the most viewable part. I would suggest that you bring your flash banner  there and make it taller. Right now, the words in the top right corner do not bring you much value, because visitors do not tend to look all over website in order to find information they need at this moment. I would also make your re-written urls more consistent. Either let them all end up with .html (better solution) or remove all extensions from everywhere. In other words, if you look at these 2 of your links, choose one way or another, but not both of them: http://www.b2bsr.com/products_services/ and http://www.b2bsr.com/contact.html  even if one means a category, and another – just a page.

 

Btw, it’s not obvious, that you have categories with a separate menus (those yellow on your right). In fact, it’s very confusing. If you have a 1^st tier menu (and you do, on top), make sure, your hierarchy is somewhat near.

 

Also, you have 2 large registration forms on your site. They are enormous. You don’t need so much information to make a quote on your services, and I bet many visitors would simply leave your site because of the so many fields that need to be filled out. Only ask for a specific information that you do need to provide with a quote, and contact email or phone number – more than enough to begin with.  And don’t forget to ad browsing/uploading file option to your form – it may be very handful in your case.

 

Pricing is of course s/b part of your site. If you don’t want to place a price list, which latest reports find very helpful, then, at least, you may place the actual price or price range under the images in your gallery (portfolio), to give people some sense and taste just upfront.

 

You have too little information on your pages. Not to mention SEO optimization, that requires some certain amount of content on each page, but how can you convince your visitors to stay longer? I think, your contents s/b redone for good.  Also, I would’ve eliminated the drop downs on your page. I would replace them with the links. Links on your site, pointed to other pages on your site – is a real plus in terms of link building. However, JavaScript dropdowns are not search engine friendly at all.

 

Instead of having a separate tab “Search our site”, which is not actually a search, but more a site map, I would suggest having a search box on your entire site, each page of it (on your template, if you wish).  Site map is different, and it’s more for the search engine robots, than for real visitors. It should have place on your site anyway, but somewhat in the bottom, close to copyright information.

 

I think, your description of online services is very confusing. I would suggest to rethink what exactly you are offering in this case. And, if you are offering any long-run services, where is your member login for example?

 

From SEO point of view, you should clean up your site. Right now, the metadata on your home page is inacceptable long; many pages miss metadata at all;  many images do not have alt tags; you alexa rating is way too bad (over 9 mlns), you almost don’t have any backlinks (10-20), your domain is set to expire in several month, where it should be pre-paid for at least a year ahead at any given time;  search engine robots visit your site very rare, and so on. It’s a whole bunch of work there, but very doable work. If start doing things correctly, you’ll see the tremendous results in just 3 month, and you can be on top of every other similar firm in your state within a year or less.  Just by looking at your title, I assume, you know this stuff better than me. So, good luck! If you need any help, I can be reached at mynewjob@hotmail.com anytime.

 

Thanks,

Sasha

 

As the matter of fact, yes.

1) Tags create content on your page - more content with keywords - better for SEO

2) Tags are additional keywords - you may use up to seven in metadata, but as many, as you wish, in tags

3) Better Drilling of your site - your visitors will check for cloud keyword=aka tag in order to find all available information on the subject

Well, your site needs a constant growth in all indexes, such as Alexa, Google, Compete, etc. If the analytical tool you are using shows you constant improvements and increases in:

a) # of visitors
b) # of returning vs. # of new visitors
c) Time spent on site per visitor
d) Number of pages per visitor
e) Low Bounced Back Rate
f) More visitors come from Organic Search, rather paid search, referrals, or direct traffic
g) More visitors made a transaction (e.g., registration/download/purchase/contact)
h)Interest indicated for advertising/partnership with your site
i) more keywords become easy for you to use for organic search results, and your placement become better on a certain number of keywords from one month to another.
j) more one-way relatively close back links created to your site

(order doesn't matter - just what was on top of my head

Then, you are good.

If the indexes and/or your tool shows growth, than, you are doing fine and you may look then on how to speed up the process of growth (an SEO guru might help you with that

http://www.first-consumer.com/

Hi Juan,

If this site is focused specifically on the Hispanic market, why would it be on English at all? Just curious.

No matter what is the site orientation, the main goal is to make it findable by your targeted audience, right? And for that purpose solely, it should follow and obey some common SEO rules.

Let see, what lies beneath of your site:

Your site, even the most important – Home page – doesn’t have meta description and meta keywords. You should set up both. Meta description should not exceed 150 characters, the number of meta keywords on each page should be between 3 and 7. The keywords and the description should not repeat from one page to another.

Most of your images do not have an “alt” tag – a necessary feature that allows Search Engines better understand your site. I’ll list you some, from your home page, but I can imagine, you have more images to work on.

images/spc.gif
   
images/logo.gif
   
images/img_spanish.jpg
   
images/menu_01.gif
   
images/menuhr.gif
   
images/menu_03.png
   
images/bluebox_01.gif
   
images/debtconsolidation.jpg
   
images/semoredet.gif
   
images/bluebox_03.gif
   
images/debtaudit.jpg
   
images/callnow.gif
   
images/hr.jpg
   
images/kotz.gif
   
images/readmore.gif
   
images/freeq.gif
   
images/sattisfaction2.jpg
   
images/img_bbbsm.jpg
   
images/esign-1.jpg
   
images/contactus.gif
   

At any given moment, your domain should be registered for more than 1 year. You have a little over 6 months to its expiration date.

Permanent Redirect not found, meaning, that the Search Engines think that www.first-consumer.com and first-consumer.com are two completely different sites and do not combine credits for them.

You have a very low number of the back links. You should work on this more closely. This site, for example, is up only since April 29th, but it’s already have more than 70 high quality links: http://www.BostonJewelryMall.com

You should work more on social networking. Just a little thing like adding bookmarking buttons for Facebook, Twitter, StumpleUpon, and so on will dramatically improve your site’s profile.

Adding a Blog and RSS will also help, but given the fact that this website is not ready from on-site SEO point of view, you should focus first on making it SEO-friendly.

I cannot say, I like the look and feel of this site either. But I am not in Hispanic market – that’s may be why. To me, it looks very busy and there are many boxes that can be seized or removed.  I would also make it more airy – add more white space at left and right. I would use different horizontal banners on each section, and I would rethink use of green and blue at the same time. I would add more graphics to your site, as well. It’s very plain with a lot of text.

I would definitely add a search box on your site. And may be some surveys to make this site more interactive?

Since you are on PHP, it’s easy to rewrite URLs, believe it or not, it’s better to have html extensions than any other extensions.

Good luck!

Sasha